For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested. Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle. For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
Lecturer is growing, as our customers appreciate the quality of the service we provide as a team, our team and service variety keeps growing and we keep making a difference. It is a well known fact that establishing a strong presence on social media is key in accessing broader clients in order to manifest the true potential of out business. Being able to update the current clients as well as future customers is crucial for professional companies like Lecturer. We need to inform our clients on future exciting courses and convey up-to-date news from scientific world. Lecturer’s preference in handling social media is Publer. Ever since we have combined our forces, Lecturer benefited from Publer’s ability to automate social media accounts which allows us to keep on top of our job. Publer is an excellent tool in managing multiple social media accounts with ease.
Publer allows us to create and share customized posts on multiple social media accounts on preferred dates which allows us to manage multiple social media accounts at ease without having to post on them individually. Currently we are using Publer to update out Facebook, Instagram and Google Business accounts. We are thinking of extending it to 6 social media accounts in total due to different preferences of social media of our clients.
One can create a customized calendars in Publer that allows us to determine how often a certain post needed to be reposted. For instance, we have summer fast-track math preparation courses and we can set Publer publish them only for the summer period starting from April ending in August such that potential clients are able to follow the latest courses offered at Lecturer.
One of the original features we like about Publer is its RSS feeds. The default RSS feeds in Publer has various categories including science and technology and Publer allows clients to post up-to-date RSS articles on multiple social accounts which cuts down the time spent on research for recent scientific research. Lecturer only works with educators with PhD and Master’s degree educators and being able to update the students on the recent scientific improvements is important in maintaining a distinct image.